Consumer Experts Privacy Policy

 

 

PLEASE READ THIS PRIVACY POLICY CAREFULLY

 

Last Updated: July 2026

 

TFLI US Inc., operating under various tradenames, including ConsumerExperts.Com (referred to herein as "we," "us," and "our"), recognizes that your privacy is important to you. This Privacy Policy describes how we collect, use, and share consumers' personal information, and the choices available to consumers with respect to their personal information. This Privacy Policy applies to the personal information we collect whenever consumers access or use one of our websites that link to this Privacy Policy (collectively, the "Website"), communicate with us via email or on social media, or click on our digital advertisements. If you do not agree with this Privacy Policy, please do not access or use our Website.

 

We may revise this Privacy Policy periodically, and in such a case we will revise the "Last Updated" date at the top of this Privacy Policy accordingly. Changes are effective when published, so we encourage you to review this Privacy Policy from time to time. This Privacy Policy may also be supplemented or amended by other notices posted elsewhere, including on specific pages of our Website.

 

 

Personal Information We Collect

 

The personal information we collect depends on how you interact with us, and may include:

 

  1. Device Information: When you visit our Website, interact with our digital advertisements, or open our emails, we may learn information about your browser or device (e.g., name or type, version, settings), IP address, unique online identifiers (e.g., MAC address, mobile device identifiers), internet service provider, the name and version of your operating system, referring and exit pages, and the date and time of your visit.
  2. Usage Data: We collect information about your interactions with our Website, digital advertisements, and emails, including the pages you visit, links or buttons you click, the search terms you enter, and other similar interactions.
  3. Location Data: When you visit our Website, interact with our digital advertisements, or open our emails, we may learn your non-precise geographic location, including by inferring your approximate location from your IP address or other device information.
  4. Name and Contact Information: We collect your first and last name and your contact information, including your postal address, zip code, telephone number, or email address, if you provide it to us.
  5. Communication Records: If you contact our customer service representatives (or our other agents or representatives), we may keep records of those conversations, including any information you provide.
  6. Submitted Content: We collect any content you submit to us via the Website, email, or otherwise, including feedback or testimonials about our services or the services of our vendor partners.
  7. Demographic Information: We may collect demographic details such as your date of birth or age.
  8. Inferences: We may draw inferences from any of the information above relating to your preferences, characteristics, or other matters.

     

We may also de-identify or aggregate the above information, at which time it is no longer "personal information." We will maintain and use de-identified information in de-identified form and will not attempt to reidentify it, except as permitted by law.

 

How We Collect Your Personal Information

 

We may collect the information described above from various sources, including directly from you, from third parties we partner with, and through cookies or other automated means.

 

  1. Directly from You: When you fill out and submit forms on our Website; contact us for assistance or with questions or comments; upload Submitted Content; or respond to a survey.
  2. From Third Parties: Third parties - including data analytics companies, advertising and marketing companies, email service providers, lead generation partners, and companies that assist with the operation and functionality of our Website and business - may share information they have collected from or about you with us.
  3. Automatically from Your Device or Browser: Certain information (such as Device Information and Usage Data) is automatically collected when you visit our Website.
  4. Using Cookies and Similar Technologies: We may use cookies, pixel tags, and other similar technologies to automatically collect information when you visit our Website or interact with our emails or digital advertisements. We may also partner with third-party advertising, marketing, and analytics companies that use cookies or similar technologies to collect information about your interactions with our Website and with other websites and platforms, and that use and share the information to deliver ads more tailored to your interests. The collection and use of your information by our website analytics provider, Google Analytics, is governed by Google's privacy policy.

 

How We Use Your Personal Information

 

How we use the personal information we collect depends on how you interact with us, and may include:

 

  1. Performance of Services: To provide our Website and its features, including to perform our referral services (e.g., to allow you to apply for products or services provided by our vendor partners and to evaluate your eligibility for those products or services).
  2. Communications: To communicate with you, respond to your inquiries, fulfill your requests, request feedback, and inform you about important information regarding the Website and our services or the services of our vendor partners, and any changes to terms, conditions, and policies.
  3. Advertising and Marketing: To advertise and market our referral services and the services of our vendor partners, including online, via email, and through other channels, including partnerships with social media platforms and search engines. If you provide certain Submitted Content (e.g., pictures, testimonials), we may use it for advertising and marketing. We may also allow third-party companies to collect certain information when you visit our Website, which may be used to serve ads for other companies' products or services when you visit other websites.
  4. Understanding Our Customers: For data and marketing analysis, audits, developing and improving products and services, identifying usage trends, and determining the effectiveness of promotional campaigns.
  5. Personalization: To personalize your experience and make recommendations or offer promotions we believe may interest you.
  6. Security: To protect our business, our business partners, and you and our other customers from fraud, security threats, and other illegal or harmful activity.
  7. Legal Obligations: To comply with legal and regulatory requirements and respond to requests from courts or other governmental or regulatory authorities.
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We do not use your personal information for automated decision-making that produces legal or similarly significant effects about you without a lawful basis, and where a state law provides a right to opt out of such profiling, we honor it as described below.

 

How We Share Personal Information with Third Parties

We may share information with third parties for certain purposes, including with:

 

  1. Service Providers / Processors. Third-party service providers and business partners that assist with our business, including analyzing users' interests and activities, advertising and marketing services, providing features and functionality on our Website, helping us communicate with customers (e.g., our email service provider), and operating our business. These parties are contractually restricted from using the information for their own purposes.
  2. Vendor Partners. When you request a quote or other information from our vendor partners via our Website, we will share the information you provide with the vendor partners you select so they can contact you with quotes and promotional information about their offerings. Our current partners are as follows:
    • ConsumerExperts.com
    • Media Resource Group, LLC
    • MKTRemodel Inc. d/b/a Pro Remodel
    . After we provide your personal information to a vendor partner you select, the shared personal information is governed by that vendor partner's privacy policy. We are not responsible for the privacy policies of vendor partners.
  3. Advertising and Analytics Partners. Third-party advertising, marketing, and analytics companies, as described in "Using Cookies and Similar Technologies" above.
  4. Affiliates or Successors. Our affiliates for their use, and any entity that succeeds to all or part of our business in connection with a sale, reorganization, consolidation, or merger.
  5. Other Third Parties / Legal. Government bodies or law enforcement when we believe it necessary to comply with the law or to protect our business, customers, employees, or the public; to investigate suspected fraud or misuse; to protect or defend rights, property, or interests; or to protect personal safety.
  6. At Your Request. To other third parties at your direction or with your consent.
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"Sales" and "Sharing" of Personal Information

 

Some of the disclosures described above - in particular, (1) providing your information to selected vendor partners for their own marketing, and (2) allowing third-party advertising companies to collect identifiers and internet activity through cookies and similar technologies for cross-context behavioral advertising - may be considered a "sale" or "sharing" (or "targeted advertising") of personal information under certain U.S. state privacy laws.

You have the right to opt out of these activities. See Do Not Sell or Share My Personal Information below.

 

 

Sensitive Personal Information

 

We do not collect, use, or disclose "sensitive personal information" (or "sensitive data") as those terms are defined under the CCPA and other U.S. state privacy laws - for example, government-issued identification numbers, Social Security numbers, financial account information, precise geolocation, or information revealing health, racial or ethnic origin, religious beliefs, or similar categories.

 

 

Your Privacy Choices and Rights

 

Depending on where you live and subject to certain legal exceptions, you may have some or all of the following rights regarding your personal information:

 

  • Right to Know / Access: Request that we disclose the categories and/or specific pieces of personal information we have collected about you, the sources, the purposes for collecting or disclosing it, and the categories of third parties with whom we share it.
  1. Right to Delete: Request that we delete personal information we have collected from you.
  2. Right to Correct: Request that we correct inaccurate personal information we maintain about you.
  3. Right to Data Portability: Request a copy of your personal information in a portable and, to the extent technically feasible, readily usable format.
  4. Right to Opt Out of Sale/Sharing and Targeted Advertising: Direct us not to sell or share your personal information and not to use it for targeted/cross-context behavioral advertising. See Do Not Sell or Share My Personal Information.
  5. Right to Opt Out of Profiling: Where applicable, opt out of profiling in furtherance of decisions that produce legal or similarly significant effects.
  6. Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.
  7. Right to Appeal: In states that provide it, you may appeal our decision on your request. See How to Appeal.

     

You can exercise these rights as described in How to Submit a Request below.

 

Other Choices

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  1. Marketing Emails: You can unsubscribe from our marketing emails by clicking the unsubscribe link in the footer of any such email, or by emailing us at customerservices@consumerexperts.com.
  2. Text Messaging (SMS): You can unsubscribe from our text-messaging service at any time by texting "STOP" as a reply to any message sent by us, or to 1-833-497-0626. After you send "STOP," we may send a confirmation message. You will no longer receive text messages from that short code or number, but you may still receive text messages if you are subscribed to other text lists. Message and data rates may apply.
  3. Cookies: You may opt out of certain third-party cookies by following your browser's instructions or by using the opt-out tools provided by the Digital Advertising Alliance (DAA) at http://www.aboutads.info/choices and the Network Advertising Initiative (NAI) at http://optout.networkadvertising.org. Online cookie opt-outs are device- and browser-specific; if you use a different device or browser, or delete your cookies, you will need to opt out again. If you opt out of our Website's cookies, you may experience some inconvenience using the Website. (Note: these industry cookie opt-outs are separate from, and not a substitute for, the statutory opt-out described in the next section.)

 

Do Not Sell or Share My Personal Information

 

You have the right to opt out of the "sale" or "sharing" of your personal information and its use for targeted / cross-context behavioral advertising. You do not need to create an account to exercise this right. You can opt out in the following ways:

 

  1. Opt-out webform / link: Use our "Do Not Sell or Share My Personal Information" link at [WEBFORM OR OPT-OUT LINK URL].
  2. Email: Email us at customerservices@consumerexperts.com with the subject line "Do Not Sell or Share."
  3. Opt-Out Preference Signals (Global Privacy Control): We recognize and honor the Global Privacy Control (GPC) and other opt-out preference signals that your browser or device sends. When we detect a valid GPC signal, we will treat it as a request to opt out of the sale/sharing of personal information associated with that browser or device (and, where we can identify you, with your account or profile). To learn about GPC, visit https://globalprivacycontrol.org.

 

We will process your opt-out request promptly and in accordance with applicable law. Because opt-outs tied to a browser signal or cookie are device- and browser-specific, you may need to opt out on each browser or device you use.

 

 

Notice to California Residents (CCPA/CPRA)

 

This section applies to California residents and supplements the information above, as required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the "CCPA").

 

Categories of Personal Information We Collect

 

In the preceding 12 months, we have collected the following categories of personal information (as defined by the CCPA):

CCPA CategoryCollected?Examples
IdentifiersYesName, postal address, email, phone number, IP address, unique online/device identifiers
Personal information under Cal. Civ. Code § 1798.80(e)YesName, postal address, phone number
Characteristics of protected classificationsYesAge / date of birth
Commercial informationYesRecords of products or services requested or considered
Internet or other electronic network activityYesBrowsing/usage data, interactions with our Website, ads, and emails
Geolocation dataYesNon-precise location inferred from IP address or device
Professional or employment-related informationNo-
Sensitive personal informationNo-
InferencesYesInferences drawn to create a profile of preferences and characteristics

 

We collect these categories from the sources, and use them for the purposes, described in the "How We Collect" and "How We Use" sections above.

 

Disclosure, "Sale," and "Sharing" of Personal Information

 

In the preceding 12 months:

 

  • We have disclosed the categories of personal information above to the categories of third parties described in "How We Share Personal Information with Third Parties" for business purposes.
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  • We have "sold" and/or "shared" the following categories of personal information: Identifiers; internet or other electronic network activity information; geolocation data; commercial information; and inferences - to vendor partners (for their marketing) and to advertising/analytics partners (for cross-context behavioral advertising).
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  • We do not knowingly sell or share the personal information of consumers we know to be under 16 years old without opt-in consent (see Children and Teens).

 

Your California Rights

California residents have the rights to: know/access, delete, correct, opt out of sale/sharing, data portability, and non-discrimination for exercising these rights. We will not retaliate or discriminate against you (e.g., by denying services or charging different prices) for exercising your rights, 

except where a difference is reasonably related to the value provided by your data as permitted by law.

 

To exercise the right to know, delete, or correct, see How to Submit a Request. To opt out of sale/sharing, see Do Not Sell or Share My Personal Information.

 

Authorized Agents

You may use an authorized agent to submit a request. We may require the agent to provide proof that you authorized them to act on your behalf, and may require you to verify your own identity directly with us.

 

Shine the Light

Separately, California's "Shine the Light" law (Cal. Civ. Code § 1798.83) permits California residents with an established business relationship with us to request, once per year, a notice describing the categories of personal information we shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, contact us at customerservices@consumerexperts.com with "Shine the Light Request" in the subject line. Please allow 30 days for a response.

 

Retention

We retain each category of personal information for the length of time described in the Retention section below.

 

Notice to Residents of Other U.S. States

 

If you are a resident of Alabama, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, or another state with a comprehensive consumer privacy law, you may have the following rights, subject to that state's law and certain exceptions:

 

  1. Confirm and access the personal data we process about you and obtain a copy of it in a portable format.
  2. Correct inaccuracies in your personal data.
  3. Delete personal data we have collected about you.
  4. Opt out of (a) the sale of personal data, (b) targeted advertising, and (c) certain profiling in furtherance of decisions that produce legal or similarly significant effects.
  5. Appeal a denial of your request (see How to Appeal).
  6. Not be discriminated against for exercising your rights.

     

The specific rights available to you, and any exceptions, depend on your state of residence. Some of the state laws referenced above have future effective dates; the rights described apply to you once your state's law is in effect. Certain states (for example, Florida) limit their comprehensive privacy law to businesses meeting size thresholds we may not meet, in which case those provisions may not apply. Where your state's law requires us to recognize a universal opt-out mechanism such as the Global Privacy Control, we honor it as described in Do Not Sell or Share My Personal Information.

 

To exercise any of these rights, see How to Submit a Request.

 

Nevada law (NRS 603A) allows Nevada residents to direct a company not to sell certain covered personal information it has collected or will collect about them for monetary consideration. This right applies even if your personal information is not currently being sold. To submit a verified request, contact us at customerservices@consumerexperts.com with "Nevada Opt-Out Request" in the subject line.

 

How to Submit a Request (and How We Verify It) 

 

You (or your authorized agent) may submit a request to exercise your rights in any of the following ways:

 

Verification. To protect your privacy and security, we will take steps to verify your identity before granting a request to know, delete, or correct. We may ask you to provide certain information so we can match it to information we already maintain; we will use that information only to verify your identity. We cannot respond to your request if we cannot verify your identity.

 

Timing. We will confirm receipt of your request and respond within the timeframe required by applicable law - generally within 45 days, with the possibility of an extension of an additional 45 days (or as otherwise permitted by your state's law) where reasonably necessary, in which case we will notify you.

 

Cost. We will not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded, as permitted by law.

 

How to Appeal

 

If we decline to act on your request and you are a resident of a state that provides an appeal right, you may appeal our decision within a reasonable period by contacting us at customerservices@consumerexperts.com with "Privacy Appeal" in the subject line. We will respond in writing within the timeframe required by applicable law and explain the reasons for our decision. If your appeal is denied, you may have the right to contact your state Attorney General to submit a complaint.

 

Children and Teens

Our Website is intended for adults and is not directed to children. We do not knowingly collect personal information from any person under the age of 13. If you believe a child under 13 has provided personal information, please contact us at customerservices@consumerexperts.com and we will take steps to delete it.

We do not knowingly sell or share the personal information of consumers we know to be at least 13 and under 16 years of age without affirmative opt-in consent (from the consumer for those 13-15, or from a parent/guardian for those under 13), consistent with the CCPA and other applicable laws.

 

Security

Although we use reasonable safeguards designed to protect your personal information, we cannot guarantee the security of information provided over the Internet or stored in our databases. Your transmissions are therefore at your own risk.

 

Retention

We retain your personal information for the length of time needed to fulfill the purposes outlined in this Privacy Policy - including to provide our referral services, comply with our legal obligations, resolve disputes, and enforce our agreements - unless a longer retention period is required or permitted by law. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure, and the purposes for which we process it.

 

Links to Other Websites; Social Media Platforms

Our Website may contain links to websites owned and operated by third parties ("Third-Party Websites"). We encourage you to review the privacy policies of those Third-Party Websites so you understand how they collect, use, and share your information. We are not responsible for the privacy policies or content of Third-Party Websites.

If you engage with us on a social media platform (e.g., Facebook, X/Twitter), we may contact you via direct message or other social media tools. Your interactions with us there are governed by this Privacy Policy as well as the privacy policy of the social media platform you use.

 

Notice to Users Outside of the United States

This Privacy Policy is intended to cover the collection of information from residents of the United States. If you are accessing or using our Website, or otherwise interacting with us, from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States. The data protection laws of the United States and other countries may not be as comprehensive as those in your country. By accessing or using our Website, you understand that your information may be transferred to our facilities and to the third parties with whom we share it as described in this Policy. We do not sell, offer, or otherwise provide services to individuals outside of the United States.

 

Contact Us

 

We welcome your comments and questions. Please contact us:

 

Last Updated: July 2026

 

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